Piece 6 of 13 · Persuasion · Santa Clara County · 2 min read
Work With Substance
Fentanyl, opioids, and teen marijuana: four campaigns for one county, ages twelve to thirty-nine
A client that keeps coming back is its own kind of evaluation report. Santa Clara County's behavioral health system returned four times, and each brief demanded a different register: harm reduction spoken plainly to people who use drugs, prevention spoken credibly to teenagers. The county trusted the same studio to do both.
Expect Fentanyl · Santa Clara County Behavioral Health Services
Harm reduction for current or potential opioid users, ages twenty-one to thirty-nine, in the era of counterfeit pills. No euphemism: Expect fentanyl. Most oxy and heroin have fentanyl in them now, and it's even in cocaine, ecstasy and meth. Then the three instructions that keep people alive: get naloxone, don't use alone, know your source. Digital mobile banners, Facebook, Instagram, Spotify, Twitter.
Fentanyl Takes Friends · SCC Behavioral Health and Public Health
The same epidemic, aimed younger: teens and young adults fourteen to thirty, warned that heroin, meth, ecstasy, and cocaine now carry fentanyl, and taught the harm-reduction moves: never use alone, consider your source, have NARCAN. Built for where that audience lives: Snapchat, Instagram, Twitter.
Opioids Take You · SCC Behavioral Health
Primary prevention for eighteen to twenty-four year olds: the health risks of opioid misuse, and the case for a drug-free life. Digital banners, Facebook, Instagram, YouTube, and the campaign site opioidstakeyou.org.
Wasted on Weed · Santa Clara Valley Health and Hospital System
Teens, twelve to seventeen, and the argument that lands with them, not morality but potential: what heavy marijuana use does to a developing brain and to the future it was building. Posters, postcards, movie theaters, Pandora, Facebook, wastedonweed.org. Communicator Awards Silver Award of Distinction, Print, 2018.
