Piece 9 of 13 · Persuasion · For Valley Water · 1 min read
Climate Changed
Flood awareness in four languages, for Valley Water
Unflinching climate communication: telling Santa Clara County residents and businesses in flood-prone areas that the risk is real and preparedness is specific. The past tense in the name wins trust by admitting a sad truth.
It ran in English, Vietnamese, Chinese, and Spanish, across digital, print, radio, transit shelters, light-rail posters, and a county-wide flood mailer. The recognition came from both sides of the aisle it straddles. Design: Communicator Awards Gold Award of Excellence for print, Silver for the brochure, 2019. Emergency management, where the National Association of Flood and Stormwater Management Agencies gave it first place for public awareness of flooding, large service population, 2019.
